How to Self Publish a Book and Financially Survive

There is a fine line between the price being high enough to keep your publisher in business but low enough to encourage sales. Remember, you can always lower the price, but raising it once there is a price printed on the cover is unthinkable.

When you self publish a book the expectation of making a ton of money is unrealistic so let me begin by dispelling the myth about "best-sellers." Such books are few and far between and Harry Potter was a once in 5-billion-book-miracle and lightning does not strike twice. How many people do you know who have won the lottery? I am certain the answer is none, but do not stop dreaming about hitting the publishing pot of gold. I am sure that most of us would be satisfied with just 10% of the Potter success.

What you need to know before you self publish a book.

In any given year there are a billion books in circulation. Once you grasp that astounding number realize that the average book published in the United States sells 5,000 copies. A quantity of 10,000 is considered a "Best-Seller." The authors at the top of the lists are movie stars and politicians, most of them did not write their own books. There is an entire ghost writing industry in the U.S. So the competition is fierce as celebrity opens many doors to publicity, the key to any book success. What that means as a first-time author is that you need to work harder and smarter.

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