What Is Search Engine Optimisation?

If there is anything a Newbie needs to know when they are building there first website is SEO (Search Engine Optimisation ).
SEO is a process of improving your website search engine friendliness and how many high quality backlinks you have to your website. When done properly you should start seeing high rankings in the Search Engines. There are many SEO techniques but in general they can be categorized as On-Page Optimisation, On-Site Optimisation and Off-Site Optimisation.
Also you must be aware of Black Hat SEO techniques. Black Hat SEO will not do you any good in the long run and this is a couple of reasons why -



* Breaks Search Engine Rules & Regulations

* Provide Short Term Rankings

* Website Will Be Penalized By Search Engines

* Presents Content In A Different Visual Or Non-Visual Way To Search Engines Spiders & Search Engine users



White Hat SEO will give you better results -

* Your Own High Quality Content

* Relevant Backlinks

* Site Maps

* Follows Search Engine Guidelines

* Get High Rankings & Stay Ranked



Here are some basic SEO tips for your website -

* Always Use Alt Tags, Title Tags & Anchor Text

* Choose The Best Keywords & Keywords Phrases For Your Website

* Make Sure Your Content Is Quality Original Content Only

* Place Your Best Keywords And Key Phrases In Title Of Your Website

* Build High Quality Backlinks

* Interlink Your Websites Pages With Keyword Phrases



There is a lot more to SEO then shown here but this small bit of advice will help you improve your rankings if you follow the right SEO Techniques. Have a search on Google for SEO tips, SEO On-Page Optimisation, and Off-Site Optimisation to find more information about these excellent SEO techniques.